Every year we devote a blog to announcing Pantone's color of the year. This year, the color authority made a very unconventional choice by selecting Viva Magenta, a vibrant shade of red. Pantone's choice is always carefully selected to reflect what’s happening in the world. This year, the experts felt the we needed a color with a sense of warmth and strength after the years of facing a pandemic, economical challenges, and supply chain breakdowns.
Described as a universally flattering shade of crimson red that is inspired by the natural die of the cochineal, a scale insect. It's meant to inspire joy, encourage experimentation and self expression, and revive our spirit and inner strength. Viva Magenta represents the confidence to face an optimistic future.
Each year, the experts at Pantone carefully study a wide variety of influences around the world before arriving at their final selection. They will look at popular travel destinations, art, fashion, movies, and all areas of design, as well as lifestyle and socio-economic conditions.
To learn more about Viva Magenta and to explore expert created color pairings, visit Pantone’s website.