Pantone Chooses Viva Magenta for 2023 Color of the Year

Posted by Ben Thompson on 12.21.22

Every year we devote a blog to announcing Pantone's color of the year. This year, the color authority made a very unconventional choice by selecting Viva Magenta, a vibrant shade of red.  Pantone's choice is always carefully selected to reflect what’s happening in the world. This year, the experts felt the we needed a color with a sense of warmth and strength after the years of facing a pandemic, economical challenges, and supply chain breakdowns. 

Introducing Viva Magenta

Described as a universally flattering shade of crimson red that is inspired by the natural die of the  cochineal, a scale insect. It's meant to inspire joy, encourage experimentation and self expression, and revive our spirit and inner strength. Viva Magenta represents the confidence to face an optimistic future.

How is the Color of the Year Selected?

Each year, the experts at Pantone carefully study a wide variety of influences around the world before arriving at their final selection. They will look at popular travel destinations, art, fashion, movies, and all areas of design, as well as lifestyle and socio-economic conditions. 

If you are looking for some easy ways to introduce Veri Peri into your home, here are a few simple and economical options:

  • Paint or wallpaper a focal wall
  • Add a patterned or solid colored area rug
  • Update your bedding with a new comforter and sheets
  • Accent furnishings with throw pillows
  • Update your window treatments
  • Use candles, a vase, dishes, and/or glassware to highlight the shade

To learn more about Viva Magenta and to explore expert created color pairings, visit Pantone’s website.

Topics: Featured, color of the year, color trends